Tips that don’t require coding and development skills

Search engine optimization, or “SEO,” might sound like a complicated term to anyone unfamiliar with the role it plays in online marketing.

When someone uses a search engine (such as Google, Bing, or DuckDuckGo) to look for the products and services your organization offers, SEO maximizes the chances that they’ll find you by increasing your website’s visibility.

You want to be one of the first options your target audience has to choose from. Unfortunately, your competition wants the same thing, but there are some ways (all ethical, we promise!) to cut in line and secure your position at the front.

If you are a beginner and don’t know where to start, here are some practical tips to simplify the process for you.

Metadata

Metadata describes and gives information about a page or a piece of content on your website. It is inserted into your website’s HTML (its “code”). When a search-engine bot investigates your website, this metadata is what shows up in its search results, describing your page or image and encouraging people to click through to your website. Think of it as a movie trailer. As with any engaging trailer, it’s important to give the essence of what’s to come, leaving your audience wanting to watch the full movie, or, in this case, visit the full webpage.

First of all, make sure that every page has a clear meta-title and meta-description and that the numbers of characters are on par with the recommended lengths. Currently, the recommended length of a meta-title is up to 60 characters, and the recommended length of a meta-description is 160 characters.

Make sure the content is relevant to the data on the page. There is nothing worse than falling victim to clickbait or landing on a page only to find you’ve been misguided.

Secondly, use an SEO tool like SEMRush or Serpstat to perform an SEO audit. These auditing tools will make sure all the pages on your website have metadata.

Thirdly, make sure the content is relevant to the data on the page. There is nothing worse than falling victim to clickbait or landing on a page only to find you’ve been misguided. Doing that to potential customers will only work to your organization’s disadvantage.

As the creative force behind the scenes, it’s your job to think about how best to convey the vision of your brand and mission, and no one knows you better than you know yourself. Be confident – you’ve got this!

Link Building

Link building is the process of acquiring new inbound links (“backlinks”) to your website from an external site in order to increase your website’s search ranking and importance.

Link building is like the internet’s “word of mouth” – a mutual friend introducing you to their friend. Before you know it, you’ll be making new friends just by leaving your footprint on a website that’s not your own.

Link building is like the internet’s “word of mouth” – a mutual friend introducing you to their friend.

Search-engine bots check how many links point to your website. They use that to determine how important your website is and give you a score or a ranking.

How do you get those links? Ask as many high-ranking websites as you can to post links to your site. Take the time to contact services you may be partnering with or have a relationship with, news websites, or website reviewers, and ask them to include a link that will direct their audience to you. Or consider paying a few bucks to a high-ranking blog to write an article and give you some exposure. Get into the mind of your target audience. Think of your common interests and link them back to yourself.

Engaging Content

Contrary to popular belief, randomly scattering keywords on your website or blog article doesn’t cut it anymore. Search-engine bots such as Google have become more intelligent. They will scan your page, analyze how people interact with it, and, if they detect that it is not engaging, downrank it. Yikes!

Compare it to dating. Within a short time, you can detect if a person is interesting or just saying things to make themselves sound interesting. If they are engaging, you’ll order another glass of wine. If not? “Check, please!”

Find your niche. Create content that paints an honest and colorful picture of your brand. Use quality videos and professional images. Make it playful and exciting. Work off a list of specific keywords that best describe your brand, and use them strategically and wisely.

When writing, remember that a giving attitude goes a long way. No one wants a one-sided date with someone who only talks about themselves. Smart marketing is about inviting your audience into a two-way relationship, giving off a genuine feeling of humble service and friendship.

Marketing your services can become so much more effective with these simple tools. Be patient with yourself. Think of the process of building your website as being similar to character development. It’ll take time and effort to become a mature and well-developed product, but the end result will be worth your while.

You’ll find that, by applying these steps, the traffic on your website will look like a highway during rush hour. Now get going – full speed ahead!

If you need help with your marketing and are searching for ways to grow your brand, business, or organization, we’re here for you. Feel free to contact us, and we’d be happy to serve you in this area.